Helped Leading Stainless Steel Brand To Improve Its Search Traffic & Conversion Rate

Website Design | SEO

assignment

As time passes, new things take the place of old, Like traditional marketing to Digital. The same goes for one of our clients. Vishwa Stainless Pvt. Ltd. is a known name in the stainless steel industry for their quality stainless steel bright bars. As the industry sifter to the digital platform, they followed the same. Being new to such domain Vishwa Stainless Pvt. Ltd. contacted Wolfable. To compete with the competitors and create an online presence in the national and international stage. Vishwa Stainless Pvt. Ltd. entrusted the responsibilities to us for making their global online presence.

challenge

Vishwa Stainless Pvt. Ltd. is a very well established company and operating for more than 7 years but for the digital platform, Vishwa Stainless Pvt. Ltd. was new. Also, with limited products (only 4). It will be hard against the giants having a range of products compare to our client's. Vishwa Stainless Pvt. Ltd. website is had a nearly no conversation rate. A less appealing website with low search visibility and a lack of structure to guide a user. Solving these problems in creating a spike of conversation is what the time asked.

execution

Though Vishwa Stainless Pvt. Ltd. has a limited number of products, but the variation is something that only Vishwa Stainless Pvt. Ltd. can provide. With these polyonymous products, we used keywords according to the countries. With long support content, it made our present more in search results. The long-tail keywords and google auto-suggest was the savior. As the first task completed we started conversation optimization. With all things in reach for the user and an appealing website made it achievable. The most promising element was the popup that we tested with all the might.

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