Most startups are so engrossed in making sure that they get more business that they often forget about branding. Minimum efforts are given for building a brand, thinking that it is something that should be done on a larger stage. However, startups need to understand that branding increases the value of their enterprise however big or small and even provides employees with motivation. Even clients are able to recognize the brand and it is easy for them to do business. Here are some more reasons why branding is important for start-ups in the digital age.
Every new business has competition with an already established business. Not only is it difficult to stand out with so much competition in the market but it is also important to prove that you are better than the rest. Using the available digital media becomes extremely important to stand above the rest and make a successful brand.
By establishing a brand identity, its credibility goes higher, which gives a strong reason for your customers to choose you. Research also tells us that people prefer to associate with organizations with a credible, reputed brand than those that don’t.
A logo is something that can give start-ups its first and most important identity. The logo should be simple yet powerful enough to give the right impression of your company. A website is another way of adding stability to your start-up. Whenever you strike a conversation with your client or hand him your business card, the first thing they will do is look up on Google to check the credentials. Having a brief about your work on the website along with company details of previous clients as well as testimonials will take your business to great heights.
Do you remember the Amul ads from your childhood? They stir a memory in you which you can still relate to. In over 50 years, Amul butter has not changed it’s brand identity which is the butter girl – the reason being people from our parents and grandparents generations still relate to it.
Good branding = Strong associations
Startups can reap major benefits by building an identifiable and unique brand image that accurately reflects the strength of the company and is an assent in the longer run. Hence, branding is necessary for businesses looking for longevity and growth.
Customers tend to trust a brand which has an identity. Clients will not purchase any items from you if you do not have a name. Clients are more likely to purchase from a business that appears legitimate – in other terms has a brand and a website and even better a social media presence.
With time, clients can relate to your business better and hence start trusting the business more. Combining branding with impeccable customer service will ensure that your start-up does well in the business against established brands.