Outsourcing SEO: 6 Essential Tips To Choose The Right SEO Agency
Search Engine Optimization (SEO) serves as the cornerstone of digital marketing. Without appropriate SEO, your brand is just another needle in an infinitely huge pile of haystack (or rival brands in this case). SEO campaigns drastically boost your website’s visibility on the internet, attracting more and more potentially convertible leads. But planning and executing an effective SEO strategy is a bit more complex task than it sounds. It entails first-hand knowledge of the search algorithm and a sound grip on all the technical tools and practices.
There are a couple of ways to go about managing your website’s SEO efforts: (A) In-house team or (B) Professional outsourcing SEO agency.
Both the alternatives have their own pros and cons. Management of an in-house SEO team demands significant time and resources on your part. Additionally, there are more aspects to an effective strategy than meets the normal eye and each of these aspects requires intricate attention to detail.
So, if you’d rather devote your focus to the management side of your business but still have an upper hand in SEO, hiring an SEO outsourcing agency is your best bet.
Hiring a professional SEO outsourcing agency enables you to access the expertise necessary for an effective SEO campaign at extremely affordable rates. The concerned agency will constantly be in touch with your business, analyzing its goals and competitors and ensuring just the right strategy to launch your website into the top rankings.
Having said that, let’s take a closer look at the many benefits of outsourcing SEO services.
Benefits Of Outsourcing SEO Services
Time Saving and Cost Effective
Perhaps the most significant advantage of outsourcing SEO is the time and financial resources that it saves for your business. At first glance, SEO may seem to be just another marketing expense. But when carried out with the right outsourcing agency, it can bring in more money.
Handing over the SEO services to a professional outsourcing agency will free up your manpower, thereby reducing the costs of your company. From mapping out the campaigns to implementing key SEO elements, the agency responsible will expertly look after your website’s SEO requisites independently.
Access To Expert Talent Pool
Another compelling argument in favor of outsourcing is that it opens up your business to a broader base of the expert talent pool. It enables you to expand your hiring scope beyond your locality and recruit skilled SEO professionals from anywhere across the world. Additionally, outsourcing allows you to directly connect with trained SEO professionals. This, in turn, saves a significant amount of your company’s time and money that would’ve been spent on employee training.
Outsourcing SEO services can be highly beneficial to a constantly growing business. Companies pass through various growth stages and as the size of the business expands, its SEO requirements are also likely to multiply. In this regard, the flexibility that comes with outsourcing allows you to quickly adapt to the changing business dynamics.
Improved Efficiency In Results
An outsourcing SEO agency can help your business unlock the highest levels of potential in digital marketing. After all, these agencies are equipped with well-trained SEO professionals who have comprehensive know-how of all things SEO. From the most efficient practices to the most powerful tools, these qualified SEO tacticians know just how to make the most out of every penny spent.
In this regard, outsourcing SEO services might just be the smarter move for your company and its website. But hold on. Currently, the market is overwhelmed with a plethora of SEO outsourcing agencies. Some are certified by top institutions, some have a strong testimonial record but all of them claim to be the best.
The key to choosing the right outsourcing agency is to look for the most reliable alternatives and not the cheapest ones. Remember, SEO is an investment and it’s certain to get your business hefty ROI but only if you make an informed decision.
Avoid chasing agencies that claim guaranteed results, use black hat SEO techniques, or sell vague link packages. Instead, go for the ones that are transparent in their activities, boast a rich work profile, and are highly revered by their current & former clients.
Below are the most essential tips to consider when choosing a professional SEO outsourcing agency:
Tips To Choose The Right SEO Outsourcing Agency
#1. Draw Up An Adequate Budget
First and foremost, propose a budget for your outsourcing venture. A realistic budget gives your plan a clear sense of direction as well as sets appropriate boundaries.
You can start off by researching marketing and determining the average cost of outsourcing various SEO services. This will help you arrive at a definite price range and give you an idea of the maximum budget you’ll require to realize your website’s SEO goals.
Next, you need to consider how much you’re willing to spend on any particular SEO campaign. Take the earlier mentioned price range as a reference point and choose a package that ideally fits your budget and your SEO goals.
Regardless of the number you arrive at, you must always set a maximum price limit and prevent yourself from overspending. This helps you avoid off-the-limit services for your website and also keeps the cost in check.
#2. Evaluate The Agency’s Expertise With Case Studies
Once you’ve come up with an adequate budget, next in line for you is to review the expertise of the agencies. Naturally, it is difficult to find the perfect match in just one go. It is, thus, essential to research the background of several agencies and compare their industry experiences.
Rather than certifications and accolades, focus on reviewing the case studies of the outsourcing agencies. Find out what challenges were presented to them by their former clients and how they managed to overcome the same. Typically, an SEO outsourcing agency’s work profile serves as the clearest reflection of its expertise.<?p>
The decision of selecting an SEO outsourcing agency involves a substantial investment on your part. So you need to ensure that every penny spent is worth its value. Accordingly, it is advised that you only put agencies with 4+ years of experience and a reputable work portfolio on the radar.
#3. Technical Know-How Of SEO Tools
The global SEO industry offers a broad array of technical tools to help websites grow and improve their performance. But the same tools prove to be of no value if the professionals involved cannot leverage them properly.
An effective SEO strategy relies equally on the availability of tools and the skill set of the professionals using them. Make sure that the agency you’re outsourcing to has a detailed knowledge of the most up-to-date tools in the industry.
Some of the most popular and trustworthy SEO tools are offered by companies such as SEMRush, Moz, AHRefs, and Yoast. If an agency fails to bring up any of these names, it should strike you as an immediate red flag.
#4. Reliability Via Reviews And Testimonials
You can determine an outsourcing agency's actual reputation and reliability by inspecting its client reviews and testimonials. Google reviews are a good place to get started. Find out what the agency's previous clients have to say about their experience. Consider an SEO outsourcing agency with a rating of 4.5 to 5 stars on websites like Google, Clutch, GoodFirms, etc.
Similarly, client testimonials reflect on the quality of the agency and how it treats the clients. Testimonials are real statements by former clients sharing their collaborative experiences with that particular agency. These testimonials can help you identify any particular strength and determine if the agency is the right fit for your project. Naturally, an excellent SEO outsourcing agency will have a significant number of client testimonials.
Reviews and testimonials serve as the reflection of the agency's reliability, efficiency, and customer relationship. You can even reach out to an agency's former clients personally and ask for their detailed feedback to get a clearer idea.
#5. Communication Is Key
Communication is a crucial variable in the entire SEO outsourcing equation. Before putting the pen to paper, engage in a formal conversation with a few agencies, preferably on phone, and determine how they communicate with you. Pay close attention to the way they answer your questions as well as the details they share.
But do keep in mind that communication is not a one-way flowing river. A steady and experienced outsourcing agency usually has its own share of questions too before embarking on a project. If the concerned agency is not curious about your business, industry, competition, goals, or any other factors, it usually indicates a lack of experience as well as adequate communication skills.
As mentioned earlier, outsourcing your website's SEO services involves a significant investment of your time and financial resources. So make sure that you choose an agency that's able to ease your worries and has a knack for asking the right questions.
#6. Determine The Location
You can always outsource your website’s SEO services to a reliable agency in your locality. However, it is advised not to limit your scope to the domestic market. Instead, look for better alternatives in the international market.
Asian countries like India, Bangladesh, China, and European countries like Estonia, Poland, and Finland are majorly known for their SEO outsourcing abilities. India, in particular, has gained immense traction for its cost-effective yet highly superior quality of services.
With several communication and project management tools at your disposal, leveraging the global talent pool has become easier than ever. Research well about the services in each of the above-mentioned countries and choose your ideal destination wisely.
The Bottom Line
Search Engine Optimization plays a critical role in your overall digital marketing strategy. Accordingly, hiring an SEO outsourcing agency that perfectly aligns with your objectives and budget is extremely important. You have to consider a multitude of factors and carry out extensive research before handing over your project to a professional outsourcing agency.
As a trustworthy SEO outsourcing agency, Wolfable provides a comprehensive set of SEO services to offshore clients. With a proactive team of SEO experts and a strong suit of the latest technical tools, we deliver the most efficient website ranking solutions that perfectly fit your budget.
If you’re still on the fence, our exemplary case studies rightfully serve as indication of our reliability, expertise and results.