The social media has over 2 billion active users globally which clearly says a lot about its immense benefits to interact with clients and market a brand or product. The popularity of social media is sky-high not only by the individuals but also by B2C (Business-to-customer) focused enterprises, as well as B2B (Business-to-Business) players for marketing their brands. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing.
If you are a marketer or SMB, social media marketing is the ‘it’ thing and you must join the bandwagon. Another plus point of joining social media is that it’s free and if you choose to use social media marketing - the cost is much less than traditional marketing mediums. Here are some benefits of social media marketing for enterprises to consider.
The biggest benefit of social media marketing is that it opens up great opportunities for brand awareness. With most individual relying on the internet for their requirements, having an online presence allows brands to easily reach out to their target customers and build brand awareness. Share a testimonial or getting an influencer to share about your product can drive a lot of sales for a new brand. Posting regularly on social media can also help to increase brand awareness.
According to research, 54% of users browse social media to search for new products, and 76% purchase a product they’ve seen in a social media post.
Effective communication and customer service is the key to making your business more authoritative. Brand loyalty then equals to brand building. When customers see an online presence of their favourite brand, especially on social media which is engaging with them and making relevant content, customers start valuing the brand more and it makes them feel credible and safer.
Regular interaction with customers demonstrates that your brand values about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers, in turn, spread a good word about the product, service and they usually turn to social media to express their opinion, increasing the Brand building process. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority.
Increased social media visibility, brings more customers as followers which brings lead generation. Every photo, post, GIF, video, is important as a customer may like, tag and comment on the post which may bring in more viewers. When brands interact with customers by sharing content, commenting, and posting statuses on social media, it personifies a brand. Customers prefer the human factor which is behind the social media rather than bots. Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales.
Data from business show that there is a lead generation by using social media platforms for at least 6 hours per week. Marketing the brand on social media where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.